Proposals, strategies and business blueprints mapping a brand direction.

Brand proposal and strategy for Nautica Footwear to ABG.

China Report. Brand presentation for VIP Menswear label.

Concept, direction and design for brand ad, marketing and communications.

Print Ad, X-Ray Series. 2012.

Print Ad, “Zilla”. AW2009.

Radio Ad, “Geylang Chicken”. 2022.

Concept, art direction and styling for photoshoots and campaign visuals.

Concept and art direction, “Action Heroes”. SS2009.

Concept, art direction and styling, “Urban Nature”. SS2009.

Concept and direction, “Kinetic”. SS2011.

Concept, direction and fashion design of licensed apparel and seasonal collection.

Design and direction, “Big in Japan”. 2019.

Design and direction, “HeadOnism”. SS2019.

Capsule collection, AW2018.

Editing, styling, and collection direction; model casting and sequencing for catwalk show.

PR event and press party, Shanghai. AW2015.

Media launch for underwear line, Guangzhou. SS2012.

Seasonal collection and press event, Beijing. AW2009.

Media and PR event, Kuala Lumpur. 2011.

Conceptualisation of space and experiential planning for f&b, retail and lifestyle store interior.

Flagship store, Grand Pacific Xidan, Beijing. 2009.

Concept cafe, Takashimaya Singapore. 2017.

Concept cafe, The Shoppes at Marina Bay Sands, Singapore. 2015.

Creative concept, food design, marketing collateral and packaging for F&B product.

Soft-serve ice-cream and coffee art. 2017.

Batman mooncake for DC Super Heroes Cafe. 2017.

Movie-themed, limited run menu. 2016.

Ice-cream range. 2016

Brand-tangential works, special projects and uncategorised products, et cetera…

Bust sculpture project for store interiors. 2012.

Special edition Suicide Squad x EZ-Link box set for DC Super Heroes Singapore stores. 2016.

Personal project of people and places in black & white.