Irwan Sukarman is a Singaporean creative who is currently working as a Creative Director at Kusto Lifestyle Concepts and JT Network P L. With a fashion-trained background as my starting point, I have amassed a wide range of experiences in the apparel retail and f&b industry, as well as past freelance works for production houses that has enabled me to move brands from a 360 vantage point.

Besides leading a league of creative-powered individuals, I have had the privilege to work alongside electrifyingly fast-paced entrepreneurs, sage-like strategic C-suites, extroverted marketers and practical front-liners, enabling me to understand businesses from various levels and tiers. Every single endeavour is a hands-on learning process. To learn, perchance to do.

A “Swiss Army knife” type of creative, I have a Doraemon-like pocket of skills and tools acquired from my listening and inquisitive nature. To take apart moving parts and plot its connections and dynamics to other moving parts. To know how things work, so I can build and rebuild better. To innovate. Or apply that knowledge to build something that has never been done, or doing them not quite like before. To reinvent. Nothing is more exciting than a blank canvas. Except perhaps, to create something beautiful and useful.

SKILLS & EXPERIENCE

CREATIVE DIRECTION

Licensed Brand

Fashion Brand Direction

F&B/Lifestyle Concept

Experiential-Driven

Brand Guide

Collaboration & Co-branding Projects

Creative Project

Team Management

Marketing, Event & PR Creative Support

LEADERSHIP AND TEAM MANAGEMENT

Public Speaking

Presentation & Idea Propositions

Media-ready Skilled Communicator

Project Management

Mentor &“Psychologist”

Scheduling & Milestones

Accountability

Curate & Delegate Talent

Team Builder &

Relationship “Referee”

BRAND STRATEGY AND DEVELOPMENT

Research & Analysis

Brand Concept & Story

Mapping & Strategy

Planning, Proposal & Presentation

Product Offering & Merchandise Range

Market Segmentation

Digital Presence

Trademark Design & Registration (IPOS)

ART DIRECTION AND VISUAL DESIGN

Logo Design

Graphic Design

Packaging Design

Brand Tools Development

Advertising Art

Marketing Collateral

Website/E-store Planning

Video Direction

Storyboard Art

DIGITAL PHOTOGRAPHY

Fashion Shoot

Fashion Styling

F&B Product Shoot

Portrait Shoot

Set Direction & Production

Post-production

Digital Imaging

MARKETING AND COMMUNICATION

Creative, Product & Marketing Copywriting

Video Scriptwriting

Creative Writing & Storytelling

Ad Buys, Media Planning & Marketing Calendar

Social Media, Content Marketing & Influencer Management (Design & Copy)

PR, EVENT AND MEDIA RELATION

In-store, Mall & Event Venue Planning

Fashion Show Concept, Casting, Choreography, Sequencing, Music

Product Launches & Media Presentation

Press Release

Interviews, Media Response & Queries

Brand Endorsements

FASHION DESIGN

Retail Collection

Runway Collection

Capsule Range

Womenswear

Menswear

Streetwear

Sports-Casual

Footwear

Accessories

FASHION PRODUCTION

Drafting & Draping

Sampling & Fitting

Basic Sewing

Technical Drawing

Tech Packs

Production & Supplier Management

Planning/Projecting Deliveries & Drops

RETAIL, F&B AND LIFESTYLE INTERIOR

Research & Development

Design & Direction

Organise Workflow

Project Overview

Retail & F&B Setup

Visual Merchandising

Product Guide

Knowledge Training

Retail Floor Experience

F&B-SPECIFIC MANAGEMENT

Food Design, Development & Collaboration

HACCP Team Management & Leadership

Implementation & Management of Delivery, Reservation & Review Platforms

Licence Procurement

 OTHER CREATIVE SKILLS

Freehand Drawing

Sketching

Painting (Non-oil)

Digital Illustration

Basic Video Editing

Basic Audio Mixing

OUT-OF-SCOPE / SPECIAL PROJECT

Setting & Achieving Objectives

Planning & Opportunities Sourcing & Supplies

Budget & Costing

Negotiation

Implementation & Supervision

Problem Solving

Post-mortem