f&b
Creative concept, food design, marketing collateral and packaging for F&B products.
Creative concept, food design, marketing collateral and packaging for F&B products.
Design and development of Batman mooncake for the annual Mid-Autumn Festival. A melding east/west myths and legends.
The project took an aptly dark (knight) turn, by riding on the “black food” wave, right down to the flavour - charcoal & black sesame.
As a brand marketing project, the mooncake was produced exclusively for DC Super Heroes Cafe & Stores.
Concept, packaging design, marketing visuals, copywriting & photography: Irwan Sukarman Mooncake design and production coordination: Daisy Fabrina & Cindy Tan. Additional packaging design: Stefan How & Liu Xinhui Marketing: Brandon Chu @ H3 Cube
Manufactured by MeiXin Hong Kong for DC Super Heroes Cafe & Stores by JT Network. BATMAN and all related characters & elements © & ™ DC Comics. (s17)
Design, development and marketing tie-up of Suicide Squad movie-inspired menu, offered during the span of its local cinema run.
Collaborating with DC Cafe’s head Chefs to find a balance between crazy and edible, the menu has to work within the confines of key players. Flagship female characters like Harley Quinn and Katana took top billing as main dishes, while the Joker was served as a colourful, crazy shake.
Concept, food direction and copywriting: Irwan Sukarman Menu design and additional copy: Daisy Fabrina. Food design: Chef Lewis Ang & Chef Brandon Ng Marketing: Brandon Chu @ H3 Cube Food and event photography: Li Meixian @ H3 Cube
SUICIDE SQUAD and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s16)
Design direction, marketing visuals and signages for Classic Caper Ice-cream.
DC Super Heroes Cafe collaborated with an artisanal supplier for a range of unique ice-cream coated in molded 3D chocolate.
Debuted at the gourmet fair “Epicurean Market” in 2016, organised by Marina Bay Sands.
