Bust Project. 2012.
Limited-run busts for DC Super Heroes stores. These money can’t buy items function as exclusive visual merchandising assets to be displayed on pedestal and platform in large-format retail stores. Sculptures were loaned out for various exhibitions and events.
Description:
Life-size 1:1 scale sculptural bust moulded in fibreglass.
Direction:
Sculpture inspired by Greco-Roman antiquities in mock bronze finish. Character designs derived from New 52 versions of Superman and Batman.
Project creative and management: Irwan Sukarman for JT Network
Sculpting and production: Paul Su @ Venture Manufacturing, Hong Kong.
Consultation and approval: Warner Bros. Consumer Products, Burbank.
Cover: BEMUSE Magazine by National Heritage Board, Singapore | No27 | JUL–SEP 2014
Featured article in BEMUSE Magazine by National Heritage Board, Singapore | No27 | JUL–SEP 2014
Bust featured at The League Against Evil, A DC Super Heroes Exhibition (2014) at the Singapore Philatelic Museum.
Bust featured at DC Super Heroes Cafe, The Shoppes at Marina Bay Sands.
Process:
Subjected to 3 drafts, 3 rounds of fine-tuning and multiple finishing ideas, the busts were a rewarding instance of getting things done right.
The heavy lifting was done by the sculptors in the drafting stages, who were accorded enough leeway and patience, while being pushed for quality revisions.
Aesthetics are hard to measure as there are no hard-set targets to achieve. This is a case of art and intuition guiding the development and manufacturing process.
The final result were museum-worthy pieces that were borrowed or loaned out for various events and exhibitions, exceeding its original objective as retail display piece.
Bust decorates WarnerMedia regional office in Singapore.
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